Released on: March 6, 2008, 9:11 pm

Press Release Author: Mohan Sinha

Industry: Software

Press Release Summary: Combination significantly increases Assetlink's presence in
Europe

Press Release Body: Pleasanton, California and Stockholm, Sweden - March 7, 2008 -
Assetlink Corporation, a leader in Marketing Operations Management (MOM) solutions,
today announced that it has acquired the Marketing Resource Management (MRM)
software business of Citat, a leading Nordic communications production company based
in Stockholm.

The merger creates a global MOM powerhouse by bringing together two leading vendors
in the space - both rated as Visionaries by Gartner in their \'Magic Quadrant for
Marketing Resource Management, 1Q07' report by Kimberly Collins, published on
February 21, 2007.

The Citat MRM solution brings deep capabilities in agency management to Assetlink,
including marketing communications workflow and integration with production image
banks as a result of the product being developed inside an agency.

In addition, Citat MRM brings leading European companies to the Assetlink customer
portfolio including TeliaSonera, Volvo, Saab and Astra Zeneca. Finally the
acquisition creates a critical mass of sales and project management infrastructure
for Assetlink in Europe with presence in London, Zurich/Basel, Copenhagen,
Gothenburg and Stockholm.

\"This acquisition is a great win for Citat MRM customers,\" said Dan Sehlberg, CEO,
Citat AB. \"With the key Citat MRM product team members moving to Assetlink, our
existing customers will continue to see the same level of support in future for
their Citat deployments, while they prepare to take advantage of the compelling
features of the Assetlink system.\"

\"We are very pleased to see the merger of Citat MRM and Assetlink,\" said Irén
Börjesson, Process leader at TeliaSonera Sverige. \"Marketing organizations need
access to the best practices and related technology, to continually make their
operations efficient and effective. We believe that by migrating to the Assetlink
MOM solution over time, our internal marketing processes will continue to be the
best-in-class.\"

\"We welcome the Citat MRM customers to the Assetlink family and look forward to
working closely with them,\" said Chetan Saiya, CEO of Assetlink. \"With this
acquisition, Assetlink now has the industry\'s best MOM solution for enterprises,
mid-sized companies and marketing agencies alike. This acquisition also
significantly boosts our ability to grow our business In Europe.\"

About Assetlink
Assetlink Corporation offers a powerful marketing operations management (MOM)
solution that serves Global 2000 companies worldwide. Its comprehensive software
offering, Assetlink MOM, enables companies to improve their marketing efficiencies
with process automation, achieve marketing effectiveness via rigorous marketing
planning tools, measure and improve ROI through integrated marketing budget and
procurement management, and communicate business impact of marketing by tightly
integrating with ERP and CRM systems. Assetlink Corporation is headquartered in
Pleasanton, CA with offices in UK, Sweden, Switzerland and Denmark, and a software
development center in Pune, India. For further information, visit www.assetlink.com
or email info@assetlink.com.

About Citat
Citat is the leading Nordic communications production company, making day-to-day
work easier for marketing and communications departments by using effective
production, consultancy services and outsourcing. Citat has about 370 employees,
with offices in Stockholm, Gothenburg, Helsingborg, Lund and Helsinki. Citat's
customers include many of Sweden's largest companies, such as Ericsson, Lindex, SEB,
TeliaSonera, Unilever and Volvo. Citat Group AB has ISO 9001:2000 Certification.


Web Site: http://www.assetlink.com

Contact Details: 6700 Koll Center Pkwy
Suite 120
Pleasanton,
CA 94566
USA
Phone: 925-461 9490 x257
Fax: 925- 461 0925
mohan.sinha@assetlink.com
www.assetlink.com